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The Digital Marketing Workshop, organized in association with NASSCOM and ADOBE, was a resounding success. Held with great enthusiasm, the workshop provided participants with deep insights into modern digital marketing strategies. The session was expertly led by Ms. Shivani Baig, whose expertise and engaging delivery enriched the learning experience. She was ably supported by Ms. Ashmita and Ms. Simran, whose contributions added valuable perspectives and practical tips. Students appreciated the interactive format, real-world case studies, and actionable takeaways.
Impactful Learnings from the Digital Marketing workshop are:
• Understanding the foundations of digital marketing ecosystems and current industry trends.
• Importance of content strategy, audience targeting, and customer engagement.
• Practical insights into SEO, SEM, and social media marketing techniques.
• How to create effective digital campaigns using analytics and performance metrics.
• Understanding paid advertising, campaign optimization, and budgeting basics.
• Importance of branding, storytelling, and creativity in digital promotions.
The workshop not only enhanced participants’ digital marketing skills but also inspired them to implement innovative approaches in their professional journeys. The collaboration exemplified excellence in knowledge sharing.

Objective: The objective of the Story in a Nut Shell: 2-Minute Story Narration Competition is to enhance students’ creativity, imagination, and storytelling skills by encouraging them to narrate short and meaningful stories within a limited time. It aims to develop confidence, clarity of expression, and effective communication through concise and engaging narration.
Description: Total 22 students participated in the event from all years of BBA and BCA. The “Story in a Nut Shell” competition is an interactive activity where students narrated short stories within a 2-minute limit. Judged on content, clarity, expression, and delivery.
WINNERS DETAILS:
 Best Narrator award: Hridya Hari BCA 2nd year Section D
 Best expression award: Abhijeet Kumar BCA 2nd year Section D
 Best content award: Khushi Chaudhary BBA 1st year Section F
 Audience choice award: Alisha khan BCA 1st year Section C

The session was conducted by Ms Nupur Tandon Founder Director Prowaste Concepts Pvt Ltd , Bangalore
The objective of the guest lecture on Sustainable Solid Waste Management for SDG achievement” was to create awareness among students about the concept of solid waste management and its importance in environmental sustainability. Prof. Nupur Tandon explained the role of Sustainable Solid Waste Management in achieving the United Nations Sustainable Development Goals. The lecture guided the students on building their own sustainable personal brands, emphasizing authenticity and long-term value. Overall, the session aims to highlight modern techniques and best practices for waste reduction, segregation, recycling, composting, and disposal.
The session was highly appreciated by the participants and served as an important initiative to understand the basics of sustainability and their role in improving the Mother Earth.

Description: The event aimed to inspire undergraduate students to design creative, practical, and impactful solutions that contribute to the United Nations Sustainable Development Goals (SDGs). It encouraged participants to explore innovative ideas addressing major global challenges, including clean energy (SDG 7), responsible consumption and production (SDG 12), climate action (SDG 13), and sustainable cities and communities (SDG 11).
Through this platform, young innovators showcased their potential to drive positive environmental and social change. By combining technology, creativity, and collaborative thinking, the event empowered students to contribute toward shaping a greener, smarter, and more sustainable future.