A Workshop on “Content Writing and Digital Marketing” was organized on Wednesday, June 30, 2021 for the students of BBA and BCA. The resource persons for this workshop were Mr Karan Mirchandani and Ms Priyanka Arora, Co-Founders, Business Wisdom Today. In this Workshop, the participants were briefed about the importance of content writing as a lucrative career option today. They explained the steps and various tools for effective content writing. Besides, participants were told about various free blogging platforms like WordPress, Wix, Blogger, Joomla etc. The workshop will be followed by a Blog writing competition for the students of BBA and BCA. It was a very fruitful workshop as the students asked many questions. All the questions were answered by the resource persons.