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Top UG colleges in Ghaziabad

Kumar Pal Singh

Dr. Sweta Bakshi

Designation :
Assistant professor
Email Id: swetabakshi@its.edu.in

Experience :

Corporate:- 6 Years & Academic:-12 Years

Human Resource Management, Finance & International Business

Subjects Taught Research Methodology, Human Resource Management, Organization Behaviour, Principles of Management, Quantitative Techniques, Customer Relationship Management, Entrepreneurship and Small Business Management, Marketing Management

Ph.D. (Commerce), MBA (HR), MBA (Marketing), M.Sc (Botany)

Additional Responsibilities

 

  1. Reviewer & Examiner, Institute of Company Secretary, Delhi.
  2. Examiner, I.C.W.A.I., Kolkata
  3. Examiner, Mahamaya Technical University, Noida
  4. Examiner, U.P. Technical University. U.P.
  5. Examiner & Paper setter, AIMA, New Delhi..

 

Research Publications

  1. “The role of value propositions in market driven strategy” published in the proceeding of National Conference on Responsible Marketing), ISBN 978-93-83334-69-8, (Year 2018, Page 144-151).
  1. “Social Networking and identity theft” published in the proceeding of National Conference Emerging trends in Web technologies, Social Media and Mobile applications, , ISBN 978-93-83334-69-8, (Year 2018, Page 465-474).
  1. “Social Media driving change in India” published in the proceeding of National Conference Power of media shaping the future, Page 144-151, ISBN 978-93-83334-69-8.2018(Year 2018, Page 436-448).
  1. “A comparative study of employee motivation and its impact on profitability and productivity with respect to IT Sector”published in TJMS journal, (Year 2017, Vol 12 No. 1, page 60-67)
  2. “Women and leadership positions in Indian corporate” published in proceeding of National conference on Leadership and Management in the era of emerging Markets organised by TIAS, Delhi( Year 2016, Page 330-340).
  1. A study of employee motivation and its impact on performance of IT/ITes companies(Year 2016,Vol 10 No. 2 Page no.33-39)
  1. A Study of Employee Motivation and its impact on effectiveness and productivity with reference to IT/ITes companies,( Year 2016, Vol 11 No 1 Page 59-64,)
  1. “Green HRM” published in proceeding of International conference on Grey to Green organised by SRFLisIndia & TIAS, Delhi( Year 2015, Page 70-80).
  1. “Social Media & political communication in Indian context” published in proceeding of National conference on Democratization of communication organised by TIAS, Delhi( Year 2014, Page 185-198 ).
  1. “Early education investment and economic growth” published in proceeding of National conference on Education for the nation development organised by TIAS, Delhi( Year 2014, Page 282-291).
  1. “Cloud computing – Flexible ICT services” published in proceeding of National conference on Information Communication & Computer Networks organised by TIAS, Delhi( Year 2014, Page 303-312).
  1. “Social innovation and entrepreneurship for reducing poverty and hunger” published in proceeding of National conference on Dynamics of social entrepreneurship by TIAS, Delhi( Year 2013, Page 224-233).
  1. “Ethical Branding” published in proceeding of National seminar on ethical imperatives for contemporary business organization organized by I.T.S. Greater Noida , (Year 2012, Page 243-257).
  1. “Social Marketing for social change ” ” published in proceeding of National seminar on contemporary environment & winning strategies organized by I.T.S. Greater Noida (Year 2012, Page 246-255).
  1. “Social innovation &Entrepreneurship – For reducing poverty & hunger” published in proceeding of National conference on Dynamics of social Entrepreneurship, March 31st, 2012, Organised by TIAS, Delhi, (Year 2012, Page224-233).
  1. “Leveraging Innovation For Successful Entrepreneurship” published in proceeding of 2nd National Conference on Innovation and Entrepreneurship in Information and Communication Technology, May 14-15, 2011, Organised by MTU Noida ,(Year 2011, Page 153-164).

A.

18. “Indian Rural Retailing – Opportunities & Challenges” published in proceeding of National conference on Retailing in India : Emerging dimensions to explore rural Potential organised by IIMT, Aligarh (Year2011, Page 13)

19. “Green marketing – opportunities & challenges” published in proceeding of 4th National conference on contemporary Management research by Apeejay Shool of Management, New Delhi (Year2011, Page 10)

20. “Role of IT in Indian Rural Retailing” published in proceeding of National conference on Retailing in India : Emerging dimensions to explore rural Potential organised by IIMT, Aligarh (Year2011, Page 12)

21. “Impact of Global Recession on Indian Retail Sector”, Drishtikon: A Management Journal, published by Symbiosis Centre for Management & Human Resource Development, Pune.(Year 2009)

22. “Impact of Recession on Indian Retail Sector”, IMR Management (Year2009; page 50)

23. “Supply Chain and Indian retailing” published in proceeding of National seminar on Supply Chain Management In SMEs by ITS, Greater Noida (Year2009, Page 167-178)

24. “The Logistic Challenges before Indian Market” published in proceeding of National seminar on Supply Chain Management In SMEs by ITS, Greater Noida (Year2009, Page 148-156)

25. “Green marketing – opportunities & challenges” published in proceeding of National seminar on Innovative approaches to marketing organised by ITS, Greater Noida (Year2009, Page 68-77)

 

  1. “Viral marketing” published in proceeding of National seminar on Innovative approaches to marketing organised by ITS, Greater Noida (Year2009, Page 9-21)
  1. “Indian retail brand – a name that sells” Published by I.T.S Ghaziabad,

(Year 2008, Page 248-254)

  1. “Developing online marketing strategy” published in proceeding of National seminar on Innovative approaches to marketing organised by ITS, Greater Noida (Year2009, Page 99)

Book Chapter Published

  1. Green Management. Manakin Press, Delhi.
  2. Business Statistics, Alpha Science International London.
  3. Business Statistics, Narosa Publishing House Pvt. Ltd., Delhi
  4. “Marketing management” A. K. Publication, Daryaganj, Delhi.
  5. “Retail Management” A. K. Publication, Daryaganj, Delhi.
  6. “Sales distribution in management”, A. K.Publication, Daryaganj, Delhi.
  7. E Commerce, Vayu Education Publication, Delhi

1) Books Under Publication

  1. Research Methodology.

 

Guiding Students for Ph.D/ M.Tech Not Yet

Work Profile: (Academic Administration)

  • Masters of Science in Botany (1st Class), from St. Collumba’s college, Hazaribag. In the year 1999
  • Graduation in (Botany –Hons) (1st Class), from St. Collumba’s College,

Hazaribag. In the year 1996

  • Intermediate Science from B.I.E.C. Patna.In the year 1992
  • Secondary school from Carmel School Hazaribag.In the year 1990

Institution Building

Participation in Events / Activities Participated
  1. Participated in International conference on Grey to Green organised by SRFLisIndia & TIAS, Delhi( Year 2015).
  1. Participated in National conference on Leadership and Management in the era of emerging Markets organised by TIAS, Delhi( Year 2015).
  1. Participated in National conference on Democratization of communication organised by TIAS, Delhi( Year 2014).
  1. Participated in National conference on Education for the nation development organised by TIAS, Delhi( Year 2014).
  1. “Participated in National conference on Information Communication & Computer Networks organised by TIAS, Delhi( Year 2014).
  1. Participated in National conference on Dynamics of social entrepreneurship by TIAS, Delhi( Year 2013).
  1. Participated in National seminar on ethical imperatives for contemporary business organization organized by I.T.S. Greater Noida , (Year 2012).
  1. Participated in National seminar on contemporary environment & winning strategies organized by I.T.S. Greater Noida (Year 2012).
  1. Participated in Inter National Conference on “Disability is a Challenge : It's Opportunities in Education & Employment”

organized by TIAS, Delhi (Year 2012).

  1. Participated in National conference on Dynamics of social Entrepreneurship, March 31st, 2012, Organised by TIAS, Delhi, (Year 2012)
  1. Participated in National conference on “Retailing in India : Emerging dimensions to explore rural Potential” organised IIMT, Aligarh
  1. Participated in National seminar on “Innovative approaches to marketing” organised by ITS, Greater Noida (March 2009)
  1. Participated in National seminar on “Emerging business strategies – Road map & road blocks for Indian Sub Continent”Organised by I.T.S. Ghaziabad(March 2008)
  1. Participated in National seminar on Supply chain management in SME’s organized by I.T.S. Ghaziabad(November 2009)
  1. Attended two daysFaculty Development Programme (FDP)on“Case Writing & Development”on4th& 5thJanuary 2019 (Friday & Saturday).an interactive sessions by the eminent speakers at ITS college Mohan Nagar.

As Resource Personnot yet

As Participant yes

 

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