Ms. Mala Shharma

Designation :
Assistant Professor

Email Id: malashharma@its.edu.in

Experience :

18 Years

General Management, Information Technology, Insurance

Subjects Taught: Fundamentals of Management, Organization Behavior, HRM, Business Ethics, Production Management, Advertising Management, General Business Awareness, Consumer Behavior, E-commerce, MIS, E-Banking, Computer Networking

PhD. (Pursuing-Employee Branding-HR-Mgmt.), MBA (HR), M. Com, MCA, B.Ed., DCO

Scopus Research Publications

An article of “Renewable Impact of Employee’s Sustainable Environmental Behavior with the reference of Indian Textile & Jute Industry” published in ABDC indexed Journal of ‘European Economic Letters’ with DOI no. Vol 14, Issue 1 (2024) https://doi.org/10.52783/eel.v14i1.1110.
An article of “Significance of Employee Brand Building Behaviour to Improving Outlook of Public Sectors’ organizations in India -A Systematic Literature Review” published in ABDC indexed Journal of ‘Journal of Informatics Education and Research‘ with DOI no. https://doi.org/10.52783/jier.v3i2.488 Vol 3 Issue 2 (2023).
A Study of ‘Organizational Culture & Work-Life Balance on Employee Branding: with reference of Higher Education in India’ in Scopus Indexed Journal of Positive School Psychology http://journalppw.com 2022, Vol. 6, No. 2, 5037 – 5043.
“Employer Branding Dimension on Retention in Educational Institutes” in International Doctoral Research e-Conference July 30-31, 2021 in USMS, Guru Gobind Singh Indraprastha University, Delhi.
“A study of employer branding influencing employee retention in Private/ Education Institutes of India” in international conferences on 22nd& 23rd May 2021 in Mangalmay Group of Institutions., Noida.
“Globalization and its Impact on Employer Branding” in International Conference on Reform, Perform & Transform-An Insight into Global Competitiveness and sustainable development- ITS, Mohan Nagar on 9th& 10th April 2021.
Research Paper in "Customer Relationship Management (CRM) in International Conference "Emerging Global Marketing Trends and its Implications in Social Economy" in HLM College on 18th May 2019.
“Indian Rural Developments Prospects on ICT Initiatives” in International Conference on Social sustainable Development, Innovative Practices and Socio-Culture Integration in 2016.
"Green Marketing: Corporate Social Responsibility” in National Conference on Entrepreneurship in 2014.
“Economic Risk and Challenges” in National Symposium on Fiscal Deficit: Implications on Indian Economy in 2013.
“Role of Green Computing in Environment” in National Conference on Cloud Computing Technologies & Services in 2012.
“E-Banking –A Special Reference to Payment Gateway of India” in National Conference on Effective Management- Emerging Issues and Future Prospects in 2011.
“Software Packages as a Key Support in ERP System” in AICTE sponsored National Seminar on National and Communication Technology in 2011.

Book Chapter Published

Published article on “Role of Employer Branding and Employee Branding in Multinationals” in Technology, Management and Business under Emerald Insight with DOI 10.1108/S1877-636120230000031007 in June 2023.
Published research paper on “Study of Indian Ancient Ethics for Work-Life” in Edited Book “Theoretical and Empirical Development in Management & IT” ISBN No-9789387662612 in January 2019.

Patent Published

Patent on “Customizable Data Science Educational Environment: From Competences Management and Curriculum Design to Virtual Labs On-Demand” published under Ministry of Commerce & Industry Govt. of India with application no 202321040927 on June 2023.

Book Published

Book entitled “Advertising Management” by Mala Shharma, Alka Bansal under Thakur Publication, ISBN No. 978-93-5480-650-6.
Book entitled “Fundamentals of E-Commerce” by Mala Shharma under Thakur Publication, ISBN No. 998-97-5480-630-6.

Participation in Events / Activities Participated

One-week FDP on Life Skill Development of Educators Through Inner Transformation by “Art of Living” organized by AICTE Training and Learning (ATAL) Academy Online Elementary FDP from 16/08/2021 to 20/08/2021.
One-week FDP on Leadership and Excellence in Higher Education organized by AICTE Training and Learning (ATAL) Academy Online Elementary FDP from 23/08/2021 to 27/08/2021.
Two-week Faculty Development Programme on “ICT Tools for Teaching, Learning Process and Institute” by Electronics and ICT Academies (NIT Patna, MNIT Jaipur, PDPM IIITDM Jabalpur, IIT Guwahati, and IIT Roorkee) held from 10th ‐ 21st August 2020.
One-week Competency Development Programme on Research Methodology and Data Analysis on July 27‐31, 2020, organized by Jaypee Business School, Noida.
Participated in two days Faculty Development Programme on Case Writing and Development on 4 and 5 January, 2019 in ITS College.

Certifications

Certificate on “Leadership in 21st Century Organizations” by Copenhagen Business School and offered through Coursera on January 18, 2021.
Certificate on “Qualitative Research Design” by Copenhagen Business School and offered through Coursera on March 8, 2021.
NPTEL Online certification on Consumer Behavior in Jan- March 2019.

Additional Responsibilities