Ms.Kanika Tandon
Designation :
Assistant professor
Email Id: chperson.bba@its.edu.in
Experience :
17 Years Industry , 5 years in Teaching
Marketing
Subjects Taught: Marketing Management , Consumer Behavior , Fundamentals of Management
Additional Responsibilities: Chairperson BBA Programme , Member Discipline Cell ,Member of IQAC Cell , Core member of the Admission Cell , MemberCommittee on “Safety, Security and Dignity of Women” , Member Internal Complaint Committee for Women .
Research / Consultancy - Research in the Area of Consumer Based Brand Equity.
BSc , MIBM , Pursuing PhD
Research PublicationsPresented and published a research paper titled“Reorienting Branding: The Digital Approach to Building a Series of Experiences” in the National conference on MARKETING IN THE 21STCENTURY: ISSUES AND CHALLENGES at University of Delhi.
Actively involved in various Institutional building activities at I.T.S and working closely with corporate fraternity & External Academic Partners to have strong Industry- Academia Interface and student interactions. Fervent to develop the students into academically sound and socially responsible citizens, so that they can contribute meaningfully towards the development of the society
Participated in various FDP,s and MDP,s in different areas of management and on research methodology of both qualitative and quantitative research , and on the Art of writing a research paper.
Attended various workshops and summits organized by FICCI,CII,ASSOCHAM, GMA, CEGRetc
