ITS UG Campus, organized A Guest Lecture on “Covid Impact and Environment Scanning for Business Prospects”. for BBA 2nd Semester Students on July 7,2021.
The motive behind this Guest lecture was to create awareness among the students on the topic “Covid Impact and Environment Scanning for Business Prospects”. The session aimed at providing knowledge to the students on the changing scenario of business and it’s working in current covid situation
Dr. Rajeev Sijariya, Professor at ABVSME, Jawaharlal Nehru University, New Delhi, -speaker of the session gave an overview of the impact of covid 19- pandemic on various business industries and related this topic with the consumer buying behaviour and the decision-making process of industrialist. He cited real time experiences from the industry and made the session highly interactive. Furthermore, the speaker emphasized that the “now the business scenario is changed” today and all marketing activities should be directed at health issues of the consumer.