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I.T.S UG campus organised Three days online certification course on " The Dynamics of Digital Marketing and Trends in 2021" from 16th to 18th August 2021 for BBA (Ist Year) & BCA (Ist & IInd Year) Students.


I.T.S UG Campus is committed towards the vision of Preparing students to be safe, responsible and innovative digital citizens. This online certification programme was in relation to the constant endeavour of the Institute to improve the quality of its continuing academic courses. The objective of this online certification course was to make students focus on introduction and insights to a breadth of core and emerging digital channels and disciplines and also to learn the holistic value of Digital Marketing through research and development of an actionable marketing plan. The speakers of the sessions were Mr. Debajyoti Banerjee, Founder & CEO, Google Certified Digital Marketer & Trainer, LinkedIn Certified WordPress & SEO Expert, Brand Strategist, Consultant & Entrepreneur. Seven Boats Info – System Pvt. Ltd. Mr. Biplab Das, Digital Marketer, Senior Trainer, Strategist & Consultant Seven Boats Info – System Pvt. Ltd. Mr. Vijay Mishra, A Google Certified Digital Marketing Consultant, Senior Digital Marketing Trainer, Branding Consultant & Growth Hacking Expert. Seven Boats Info – System Pvt. Ltd. The event was inaugurated by Prof. Nancy Sharma – Vice-Principal (UG), I.T.S Ghaziabad. In the beginning Prof. Nancy Sharma– Vice-Principal (UG), I.T.S Ghaziabad briefed about the objective and importance of this online certification course. She discussed that marketing landscape has evolved significantly over the past decade. There is a huge demand in the industry for skilled digital marketing professionals, but the supply is not quite there. This is where students can bridge this skill gap and carve a career in digital marketing. Mr. Banerjee in his session discussed the fundamentals of digital marketing. In his session he covered topic Introduction to Digital Marketing - Definition, Benefits, Trends & Stats, Digital Marketing Career opportunities & stats Digital Marketing Fundamentals - Nature of Business, KPIs, Target Audience, Platforms, Content, Call to Action and more. His session concluded with question & Answer round. Mr. Vijay Mishra answered the question of the students and also explained the need for and importance of digital Marketing in current scenario. On Day 2 of Three days Online Certification Course, the event was started with full enthusiasm as students were very keen to learn some new skills on digital marketing. Mr. Vijay Mishra elaborated the importance of digital marketing in digitalised Era and explained the difference between Tradition Marketing and Digital Marketing. He stated the Digital Marketing Career opportunities & statistics. He also laid emphasis on types of Content in Digital Marketing. Mr. Biplab Das, handled the question answer round. He elaborated Digital Marketing Essentials- Overview of Search Engine Optimization (SEO), Understanding Social Media Marketing, Overview of Online Ads, Importance of Web Analytics. Students asked many questions and speaker gave answers with many examples of Amazon, FlipKart, Roadster, Johnsan & Johnsan, Harley Davidson and many more. It was a very good and interactive session for the students. On last day of Three days Online Certification Course, the speaker of the session was Mr. Vijay Mishra, This session was conducted on strategies of Digital Marketing and importance of Chat bots and strategies helpful for designing chat bots.He answered the question of the students and also explained the need and importance of digital Marketing in current scenario. The second speaker of the day was Mr. Debajyoti Banerjee. He explained practical aspects of using chat bots and elucidated about the designing of chat bots. He answered the question of the students with examples. It was a very good and interactive session for the students.At the end students were awarded with the e-Certificates. The Event was concluded by the valuable remarks of Dr. Sunil Kumar Pandey, Director -UG, and Prof Nancy Sharma, Vice Principal-UG. Director -UG conveyed his best wishes to all the participants and said such programs not only give a different insight on important topics like this but also helps the students to upgrade themselves. Vice Principal- UG Congratulated the students on their successful completion of the certification course and also motivated them to attend such informative sessions for their knowledge enhancement. All the Three Trainers shared their thoughts and experience with students. Students shared their experience that they learnt the new concepts of digital Marketing.

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