A total of 200 students from BBA & BCA 3 rd year who had registered for Placement Readiness Enhancement Program attended the Expert Talk that was led by Mr. Arun Kumar, Founder CTIO- LoQal AI Ventures, Dwarka, New Delhi and CIDO- Mind Aviator Group. During his session Mr. Arun touched upon key points like how to launch a Start-up or opt for Franchise Business Models like Company Owned Company Operated (COCO), Franchise Owned Company Operated (FOCO), and Franchise Owned Franchise Operated (FOFO). He mentioned that any business is about discovery and visibility, so an Entrepreneur needs to focus on building a strong online presence, optimizing for search engines, and engaging with potential customers through website, strong social media presence or leveraging whatsapp business tool. Mr. Arun addressed all queries of the students and convinced them that core skills will always be in use inspite of AI enabled tools. The entire session was very informative and enlightening for the students who were attentive throughout the discussions. The session covered essential topics such as identifying problems, devising solutions, franchise business models, usage of online social media tools for improving the discoverability and visibility of your business.