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Kumar Pal Singh

Prof. Purnima Raina

Designation :
Assistant Professor
Email Id: purnimaraina@its.edu.in

Experience :10 + Years

Marketing & HR
Ph.D (Pursuing), UGC-NET (Management), MBA

Research Papers /Manuals Published / Presented

  1. Authored Book Chapter on “Impact of Artificial Intelligence on Education & Skill Development “ in the book “Artificial Intelligence & Emerging Economies” by SIRI Publication.
  2. Presented Research paper and published on “Investigating the influence of digital Marketing on Impulse Buying Behaviour: A consumer Centric Analysis “ in the proceedings of Multidisciplinary International Conference (MIC)-2025 (7th and 8th Feb 2025) on Sustainable Future : A Global Convergence of Business technology & Education organised by IPEM Group of Institutions
  3. Authored Book Chapter on “HR Analytics & its Impact on Organizational Culture” in the book “Sustainable Business Practices in Finance & Human Resource management” (Red Unicorn Publication, Anand, Gujrat) ISBN: 978-93-5809-855-6
  4. Presented a paper on “HR Analytics & its impact on Organizational Performance” in International e-conference on Challenges & Prospects in Sustainable Business Development from 21-22 Nov 2023.
  5. Authored Book Chapter on “MSME and Business Development” in the book “Contribution of MSME towards Growth of 5-trillion Indian Economy” (Shivalik Publication, New Delhi), ISBN: 93-91214-14-2
  6. “Women Impulse Buying Behavior: A Literature Overview” for National Conference on “Entrepreneurship, Business Innovation & Technology” held on 29th -30th April 2022 organized by Dept. of Business Management & Entrepreneurship in collaboration with management Association of Dr. Rammanohar Lohia Avadh University, Ayodhya, U.P.
  7. “ Impulse Buying Behavior of Women towards Non-Durable Goods in National Capital Region (NCR)” in International Research Journal of Management and Commerce, ISSN: (2348- 9766) Volume 4, Issue 10, October 2017
  8. “Impact of organizational culture on Employee commitment in BPO Sector” in “Prabandhan” CMD journal of Management, ISSN2229-5267, Vol-7, No.1, January - June 2015
  9. Public private partnership for Food Security (Abstract submitted for National journal during National Seminar on sustainable agriculture & Food security: Challenges in Changing Climate at CCS HAU, Hisar.)

Faculty Development Program’s/ Workshop’s/ Seminars/Webinars Attended

  1. Participated successfully one-day online workshop on “Systematic Literature Review” (SLR) on “Research in social Science” organized by Department of Commerce, Integral University Lucknow on 30th April 2024.
  2. Participated in “Ten Days FDP on Inculcating entrepreneurial values for students” from 4th March to 15th March 2024 organised by K G Reddy College of engineering and technology in collaboration with NSTEDB, DST GoI.
  3. Participated successfully in one day MDP on “Handling Stress-A fact of Life, Not a way of Life” from 16th March 2024 at RKGIT, Ghaziabad.
  4. Participated successfully in five days FDP on “Case Study Development & teaching through cases” from 29th Jan 2024 to 2nd Feb 2024 at IMS Ghaziabad (University Courses Campus).”
  5. Qualified NPTEL online certification 8 week course (Aug-Oct 2023) and FDP on Developing Soft Skills & Personality.
  6. Participated successfully in five days FDP on “Outcome based education learning and assessment under NEP 2020 from 31 July- 4 August 2023 at IMS Ghaziabad (University Courses Campus).”
  7. Participated successfully in two days NAAC Sponsored National Seminar on " Role of NAAC in Quality Enhancement in Higher Educational Institutions" on 28-29 April 2023.
  8. One day online workshop on organized by Turnip Innovations in Intellectual Property Commercialization on 21st Jan 2023.
  9. Qualified NPTEL online certification 8 week course (Aug-Oct 2022) and FDP on Principles of Human resource management.
  10. Participated and successfully completed 5days - UHV FDP on theme “Inculcating universal Human values in Technical Education” organized by All India Council for technical education AICTE during 18-22 July, 2022.
  11. Seven day design thinking by Turnip Innovations and facilitated by Dr. Hemang shah from 27th July to 2nd August 2022
  12. Two Weeks entrepreneurship course Turnip Innovations and facilitated by Dr. Rahul Kapoor from 8th July to 21st July 2022.
  13. Completed 3 hours of Research methodology online course on Sep 28, 2020
  14. Participated in FDP on “Case Methods-Learning, Writing and Teaching” organized by Raj Kumar Goel Institute of Technology on 17th Jan, 2018.
  15. Participated in Workshop Shodhgyan on “Fundamentals of Research Methodology and Hands on SPSS" held on 4th to 5th Feb 2017 at Vidya School of Business, Meerut.
  16. Represented Delta Sensors Pvt Ltd. in AISTech 2016 in Pittsburgh, Pennsylvania, USA

Patent

  1. Patent filed and published on “Analysis of managing human resource management stress in project based organization”.
  2. Patent filed and published on “impact and importance of individual performance in Teamwork towards the growth of organization Performance”

Achievements

  1. Nominated for “National Awards to Teachers” (organized by AICTE) by Director, CMD Modinagar.
  2. UGC NET Qualified in Management under Roll No. 72170177

Additional Information

  1. Coordinator -Communication Cell
  2. Member - Udaan Magazine
  3. Member - Website Content Updation

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