Paper Publication

1. A research paper entitled “Green Marketing: Strategies to influence Eco-Conscious Consumer Behaviour – Trends, Challenges, and Innovation in Promoting Sustainable Products and Services” published in Advances in Consumer research (Vol 2, Issue 4, 2025) ISSN 3079-1766
2. A research paper entitled “Promoting Sustainable choices: The influence of Green Marketing on Consumer Decisions” published in 2025 International conference on Advancement in electronics and Communication Engineering DOI: https://doi.org/10.1109/AECE62803.2024.10911094 Scopus Indexed
3. A research paper entitled " Unlocking the Market insight potential of data extraction using python-based web scrapping on Flipkart " published in 2023 International conference on Sustainable emerging innovations in engineering and technology (ICSEIET) doi: 10.1109/ICSEIET58677.2023.10303328 Scopus indexed.
4. A research paper entitled " A literature review on AI in Market and Consumer Research " published in Empirical Economics letters 22(special issue, May 2023) ABDC listed C category journal, ISSN 16818997
5. A research paper entitled “A Systematic Literature Review on Moon Lighting” published in Global Journal of Enterprise Information System, Online ISSN:0975-1432,PrintISSN:)(&%-153XDOI: 10.18311/gjeis/2023
6. A research paper entitled “Impact of Social Service marketing with special reference to HIV/AIDS A study of Meerut Distt.” Published in an international juried refereed journal “Expression- A journal of social sciences” ISSN2350-14562014

Book Chapters Published

1. A book chapter entitled “Promoting Family Business: Integrating Gender and Succession” published in a book on “Inclusive Innovation for Sustainable Development in Contemporary era” ISBN978-81-19689-89-7
2. A book chapter entitled “ Green Marketing: A building Block for Corporate Image” published in a book on “ Digital Disruption and Environment, Social and Governance” ISBN978-93-91363-12-3

Patent

1. An Indian Patent “Systematic Analysis and Future Prospects: Integrating AI into Marketing, Consumer Research, and Psychology” published on July. 14, 2024 by Indian Patent, Designs and Trademarks Office.
2. An Indian Patent “A SYSTEM AND METHOD FOR INTEGRATING MARKETING STRATEGIES INTO HUMAN RESOURCE MANAGEMENT PROCESSES” published on August. 23, 2024 by Indian Patent, Designs and Trademarks Office.

Books Published

1. Edited book titled " Sustainable Solutions for a changing world" published in Kripa Drishti Publication ISBN 978-81-1949-40-7
2. Edited book titled " Sustainable Solutions for a changing world vol 2" published in Kripa Drishti Publication

Certificate Course

1. NPTEL online 08 weeks certificate course on “Research Methodology”
2. NPTEL online 04 weeks certificate course on “Business and Sustainable Development”
3. NPTEL online12 weeks certificate course on “Marketing Analytics”
4. NPTEL online 12 weeks certificate course on “Principles of Management”
5. NPTEL online 12 weeks certificate course on “Marketing Research and Analysis II”
6. UDEMY online 20 hrs certification on “10 in 1 Generative AI &ChatGPT Social Media Marketing”

Conferences

1. Presented paper in 4th International conference on “Advancement in electronics and Communication Engineering (AECE 2024) entitled “Promoting Sustainable choices: The influence of Green Marketing on Consumer Decisions” held on 22nd- 23rd November, 2024 organized by RKGIT College, Ghaziabad.
2. Presented paper in International conference on “Advanced Research in Engineering (ICARE 2024) entitled “The Next Frontier: How Incorporation of AI Transforms Green Marketing for a Sustainable future” held on 27th – 28th November, 2024 organized by Chandigarh Group of Colleges.
3. Presented paper in International conference on “Multi-disciplinary Concepts in Management (ICMCM-2023) entitled “IoT enabled Business Transformation: Catalyzing Growth in Industrial Production and Manufacturing” held on 30thJune, 2023 organized by G L Bajaj Institute of Technology and Management, Greater Noida.
4. Presented paper in International conference on “Innovation, Agility and Sustainability in Global Business Environment (IASGBE) entitled “Promoting Family- A Review of Family Business Succession” held on 28thApril, 2023organised by ITS School of Management, Ghaziabad.
5. Presented paper in International conference on “Measure, Manage & Facilitate Change to harness Organisational Potential entitled “Impact of Brand communication, Brand Digitization and Brand Loyalty on customer satisfaction with mediating effect of Brand trust” held on 6-8 January, 2023organizedbyPrestige Institute of Management, Gwalior.
6. Presented paper in International conference on “Organisational Responsibility and Accountability ‘An Ethical Challenge” entitled “Omni channel Retailing and factors influencing it: A literature review” held on 25thand 26thFeb,2023,organized by BVM college of Management Education, Gwalior.
7. Presented paper in International conference on “effectiveness of artificial intelligence in Business during industry 4.0 era” entitled “Implications of Artificial Intelligence in social service marketing ; an effort to increase the prevention of Covid-19” held on 24thand 25thJune 2022, organized by St. Andrews Institute of Technology and Management, Delhi
8. “Right to information: A powerful device to make officials accountable” Presented at a National seminar on “ An audit of the 10 years of Right to information act 2005- issues and challenges” Organized by Modern College of Law and BECIL. In 2015.
9. “Dowry- A block in the way of Women Empowerment- Presented at National Seminar on Women Empowerment, Organized by Mesaw NGO andBundelkhandUniversity-2011
10. “Mahila Shashaktikaran- Ek Chalawa” Presented at National Seminar on Women Education and Empowerment, Organized by UGC and Bundelkhand University-2011

FDP/ Workshop/ Events

1. Participated one week FDP on “Handling Partial Least Squares- Structural Equation Modelling (PLS-SEM) organized by IIM Visakhapatnam.
2. Participated in NEP 2020 orientation & Sensitization Program under Malviya Mission Teacher Training Program (MM-TTP) organized by Teaching Learning Centre Indian Institute of Technology (BHU ) Varanasi.
3. Participated in 5 Days Faculty Training and Development Program on “ Artificial Intelligence for Academecians” Organized by Sharda University, Agra.
4. Participated in 5 days FDP on “Systematic Literature Review” organized by GL Bajaj Institute of Management.
5. Attended Research talk series webinar on “ “ How to catch Fake/ Predatory/Clone Journals in Academics” held on 10thMarch, 2023, organized by Birla Institute of Technology, Mesra Ranchi
6. Participated in E Workshop on "Basics of Zotero and Mendeley - Literature Survey tool" Held on 12/06/2020 organized by Rukmini Devi Institute of Advanced Studies.
7. Participated in 7day FDP “Recent trends in management” organized by GATES institute of technology.
8. Attended webinar titled “Leadership during crisis” delivered by Prof Himashu Rai, Director IIM Indore, organized by BGSBU.
9. Attended webinar titled “How to write research papers for indexed journals” organized by RKGIT,Ghaziabad.
10. Participated in national level e quiz “ Awareness on IPR for beginners” scored 85%
11. Attended leadership talk Mr.Ashwini Deshpande (Co-founder director Elephant group) by MHRD innovation cell.
12. Attended 7day national workshop on Research methodology, Statistics and use of SPSS.(by Prof. D.N. Sansanwal)2014
13. Attended 2 Days international workshop on “Climate change and sustainable development and role of Women and Women artists” at Ginni devi Girls P.G. College Modinagar.2015