
Institution’s Innovation Council at ITS Mohan Nagar Ghaziabad organized two Guest lectureson February 17, 2025,on the topic Social Entrepreneurs and its Impact on Society and Entrepreneurship Opportunities in Visual Mediafor the BBA II yearStudents which was attended by 250 students. The primary objective of guest lecturers was to enthuse practical knowledge related to the subject Entrepreneurship and Small Business Management and obtain insights about social entrepreneurship and the entrepreneurial opportunities. Students had actionable insights and a roadmap to launch or scale their ventures in the social Entrepreneurship. The session was led by Ms Alisha Vijoy, Senior Vice President -Jan Sharnam NGO, CSR and Communication Consultant Tapas Foundation,Sachhi Saheli and Niswarth Kadam and Mr. Arpit Singhal, President-FFEOC, Mentor and Mascot Indian Film Federation with focused and valuable insights. Key Highlights of the Session: A business model that prioritizes social impact alongside financial sustainability. Challenges in Social Entrepreneurship Insights from successful social enterprises. Lessons learned from failures and challenges. Identifying problems and validating solutions. Challenges and prospects in visual media The session on Entrepreneurshiphighlighted how businesses can drive social impact while remaining financially sustainable. Key topics included characteristics of social entrepreneurs, types of social enterprises, and challenges like balancing mission with profitability. Strategies for success, such as leveraging technology, partnerships, and impact measurement, were discussed. Real-world case studies provided insights and inspiration for aspiring entrepreneurs.