Institute of Technology and Science, Mohan Nagar, Ghaziabad has organized Guest Lecture on "The Power of Marketing" on December 8th, 2022 from 10:30am- 12:30 pm. The Guest lecture was carried by Mr. Navneet Kumar -Market activation lead at Pernod Ricard India and ex Brand Activation Manager at Dabur. The aim of the guest lecture is to equip students with the latest theories and practices in the advertising and marketing world. Speaker Mr. Navneet Kumar also informed the students about the various career opportunities for graduates in the field of Marketing and Sales. Practical exposure of various initiatives taken by Dabur gave students an idea that how campaigning improves the market value of an organization. The Guest Lecture exposed the students with the Practical experience and Know how of Market and how this power will boost the growth of the company. After delivering his lecture he encouraged students to clear their doubts and clarified many doubts of the budding managers. Overall the session was very informative and practical oriented.