Mr. Vishal Kumar Tyagi
Designation :
Assistant Professor
Email Id: vishalkumartyagi@its.edu.in
Experience :
6 Years (5 Years in Academia and 1 Year in the Corporate Sector).
Area of Specialization: Marketing and Information Technology (IT). Subjects Taught: Fundamentals of Management, Marketing Management, Fundamentals of Computer, Management Information System (MIS), Sales & Distribution Management, Fundamentals of E-Commerce, Computer Fundamentals & Office Automation (CFOA), and E-Commerce.
Qualifications: Ph.D. (Pursuing – Marketing), LL.B., MBA (Marketing & IT), BCA.
Research Presented / Publications
-
An Improved Behaviour Analysis of Customers in a Green Marketing Environment Using Deep Learning
Presented and published at the IEEE (Scopus Indexed) Conference held at Chandigarh Group of Colleges, Mohali, Punjab (2025). -
Reviving the Gurukul Legacy: A Comparative Analysis of Interdisciplinary Learning in the Ancient Gurukul System and AI Powered Education under India's New Education Policy (NEP)
Presented and published in the proceedings of the 18th International Conference on AI Revolution: Opportunities, Challenges and The Path Forward-2025 organized by Amity University. -
Investigating the Influence of Digital Marketing on Impulse Buying Behaviour: A Consumer-Centric Analysis
Presented and published in the proceedings of the Multidisciplinary International Conference (MIC-2025) organized by IPEM Group of Institutions. -
Exploring the Impact of AI on Marketing: A Descriptive Study with Special Reference to E-Commerce Companies
Presented and published in the proceedings of the 11th International Conference (ICMSTR-2024) organized by IAMR College, Ghaziabad.
Book / Book Chapter Publications
-
Relational Approaches to Sustainable Marketing
ISBN: 978-93-91865-27-6
Publisher: Gyan Vandana Publications (2025). -
Influence of Indigenous Marketing Practices on Consumer Behaviour and Brand Loyalty in Retail
Book: Indigenous Empowerment through Human-Machine Interactions.
Publisher: Emerald Publishing Limited (Scopus Indexed), 2025. -
Impact of Artificial Intelligence on Education & Skill Development
Book: Artificial Intelligence & Emerging Economies.
Publisher: SIRI Publication (2025).
Faculty Development Programmes / Workshops / Seminars / Webinars
- Management Forecasting Using Mathematical Trends and AI Tools – Mangalmay Institute of Management & Technology (22–27 Dec 2025).
- Microsoft Azure AI Engineer Associate – INMANTEC Institution, Ghaziabad (22–26 Sept 2025).
- Exploring the Application of AI in the Higher Education System – Trinity Institute of Innovations in Professional Studies (10–16 Jan 2025).
- Enhancing Productivity through AI Tools – ITS Mohan Nagar (8–9 July 2025).
- National Education Policy (NEP) 2020: Vision, Implementation & Pedagogical Transformation (19 Sept 2025).
- Reset Your Thoughts and Feelings for Transforming Students in the Age of Social Disruption – Amity University (16–20 Dec 2024).
- Significance of Emerging Technologies and Intellectual Property Rights (IPR) – Mangalmay Institute of Management & Technology (16–20 Dec 2024).
- AI Tools and Techniques for Research – Andhra Loyola College (9–13 Dec 2024).
- Harnessing AI for Innovative Teaching and Learning in Higher Education (10–14 March 2026).
- Transforming Academia Through AI, Data Intelligence and Sponsored Research Innovation (9–13 June 2026).
- MOOC Development and Digital Course Design (8–13 June 2026).
- Intellectual Property Rights (IPR) and Patenting for Innovations (30 August 2025).
- Engaging Gen Z Learners for Deep Learning by Dr. William Koehler (26 August 2025).
Achievements
- Certificate of Completion from IIM Sirmaur in collaboration with IIITDM Kancheepuram for successfully completing the Two-Day Pedagogy Workshop under CBDE Programme (22–23 Dec 2025).
- Certificate of Appreciation from IIM Jammu for successfully coordinating the Five-Day Residential Immersion Programme for BBA & BCA students (22–26 Sept 2025).
- Certificate of Completion from IIT Mandi for successfully completing the One-Month Residential Immersion Programme (PRAYAS 3.0) on Robotics, Artificial Intelligence and IoT (15 June–11 July 2025).
Membership & Academic Responsibilities
- Member – Institution's Innovation Council (IIC).
- Coordinator – Academic Outreach.
- Coordinator – Marketing Club.
