Objective: The festival was titled as “Sahitya Aaj Tak”. The objective of the event was to give exposure to our students about art, literature, culture & music. “ Sahitya Aaj Tak” is a festival that is a melting pot of ideas, creativity, and inspiration. This event provides a platform for intellectual discussions, literary readings, and engaging conversations on a wide range of topics, including literature, culture, and societal issues. The festival continues to play a pivotal role in promoting the importance of literature and its enduring impact on society. Description: The students of BBA & BCA 3rd year participated in the visit .The event started at 10.00am at three different locations (stages). Stage-1 was called as “Halla Bol Chaupal”, Stage-2 was called as “Dustak Darbar” and Stage-3 was called as “Sahitya Tak”. In SAHITYA AAJ TAK students learned about Indian Art, culture, music and poetry. Program started with Shabdon ka karvaan – Mushaira by Hashim Firozabadi. Great Actors like Piyush Mishra were interviewed and students got to learn a lot about art and literature. Also, there was a musical concert by Osho Jain. He has a lot of following among the youth. There was a discussion on spirituality & culture, and the topic was addressed by speakers like Jagad Guru Ramanandacharya. Students learnt about the rich cultural identity that we inherit. Students were enthusiastic during the visit. They were happy after seeing various performances. Students really appreciated the importance of literature in life. They were disciplined and followed instructions of the faculty members. Overall, the experience was very good.