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ITS UG Campus organized a media house visit to Amar Ujala for Students of BBA & BCA 1st year on March 12th, 2024

12-03-2024

Amar Ujala Hindi- language newspaper published and known for it’s strongly embedded ethics and is a leading newspaper in India. The objective of this Visit was to gain practical exposure and insights into the actual working environment. Students of BBA and BCA participated in the visit from First Year of BBA and BCA. The visit started with a welcome address by Mr. Ashish Goyal, Production Manager. He showed a Road Safety Campaign animated video highlighting the importance of traffic rules to avoid the road accidents and adhering to the permitted speed limits. This video focussed on not using mobile phone while driving, wearing helmet, avoid driving while drunk. Later he explained the various segments of “Amar Ujala” and shared detailed insights about the input, processing and output that precisely make a copy of the newspaper. Then the students were moved to the printing section where they saw the huge printing machines. Students were very excited about the entire experience. This printing machine prints about 40,000 copies in an hour. Mr. Ashish Goyal, Production Manager explained the newspaper production process. The whole production process can be divided into four parts i.e. Content gathering, Pre Press, Printing, Folding and Post Press. The industrial visit was an enriching and worthwhile experience providing us with a valuable window on to processing and printing of a newspaper. It was a great success and exhilarating experience for the students. They have given enough time to the students for the query session. They were disciplined and followed instructions by the faculty members. Overall, the experience was very good.

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