
The session was conducted by Ms. Kajal Gupta, Joint Manager at MyGov India, Ministry of Electronics & Information Technology, Government of India, who shared her expertise on navigating crises in the digital era. She emphasized how crises unfold on social media platforms and discussed effective strategies for minimizing damage, countering misinformation, and protecting reputations during challenging situations. Students gained valuable insights into the critical role of digital communication, leadership, and strategic planning in managing crises effectively. The lecture highlighted real-life case studies and interactive discussions, enabling students to relate theory with practice. The session proved to be highly impactful in enhancing students’ understanding of crisis communication, online reputation management, and the responsibilities of leaders in today’s fast-paced digital world. The audience showed great enthusiasm and actively engaged in the Q&A session, making the lecture both informative and interactive.