In continuous efforts to enhance academic quality, UG campus has introduced the concept of involving the seasoned and experienced professionals from different areas for sharing their knowledge. In this endeavour, CA Pradeep Kalra, Senior Faculty has provided a lecture on “ROLE OF FINANCIAL MANAGEMENT IN GROWTH & REVIVAL OF BUSINESS “ to BCA II Semester students on 28 June,2021 CA Pradeep Kalra has elaborated in detail the relevance of effective financial management in growth and revival of any sort of business. He explained the elaborative role of a financial manager in today’s dynamic environment. The session was very interactive as students asked a number of questions related to profit maximization, wealth maximization, procurement of funds, effective utilization of funds etc. which were answered by the speaker with zeal and enthusiasm.