Aaj Tak, India’s leading Hindi news channel returned with the 5th edition of its much acclaimed and well-accomplished Literature Festival, “SAHITYA AAJ TAK”, After 3 years. As part of Aaj Tak's mission to emphasize the value of arts and literature in today's society they initiated this program. 150 students of BBA/BCA attended the program which include convergence of several literary forms, including poetry, prose, music, and theatre. They brought together a distinguished group of authors, musicians, actors, columnists, business executives, poets, and theatre artists who have earned a name for themselves throughout the years with their work. The live performance by Surendra Mohan Pathak, King of Hindi Crime Fiction, Chetan Bhagat, Hans Raj Hans, Dr. Suresh Awasthi, and others participated in the Sahitya Aaj Tak Our students had a good opportunity to listen to the eminent personalities and experience their working.