The objective of the workshop was to educate college students on how to build their personal brand using social media platforms. The workshop was conducted by Prof Yachana Malhotra, an expert in social media and personal branding. The session covered various aspects of personal branding like creating a personal brand statement, identifying target audiences, and using social media platforms to build a brand. The advantages of personal branding like creating connections, enhanced reach, making narrative and leadership building were discussed at length. During the workshop, attendees were given practical exercises to help them apply the concepts they learned. The exercises included creating a personal brand statement and developing a social media strategy to promote their brand. The attendees were enthusiastic and engaged throughout the workshop, asking questions and sharing their experiences related to social media and personal branding.