The Digital Marketing Workshop, organized in association with NASSCOM and ADOBE, was a resounding success. Held with great enthusiasm, the workshop provided participants with deep insights into modern digital marketing strategies. The session was expertly led by Ms. Shivani Baig, whose expertise and engaging delivery enriched the learning experience. She was ably supported by Ms. Ashmita and Ms. Simran, whose contributions added valuable perspectives and practical tips. Students appreciated the interactive format, real-world case studies, and actionable takeaways. Impactful Learnings from the Digital Marketing workshop are: • Understanding the foundations of digital marketing ecosystems and current industry trends. • Importance of content strategy, audience targeting, and customer engagement. • Practical insights into SEO, SEM, and social media marketing techniques. • How to create effective digital campaigns using analytics and performance metrics. • Understanding paid advertising, campaign optimization, and budgeting basics. • Importance of branding, storytelling, and creativity in digital promotions. The workshop not only enhanced participants’ digital marketing skills but also inspired them to implement innovative approaches in their professional journeys. The collaboration exemplified excellence in knowledge sharing.