"Hawkers " - The Marketing Club at I.T.S. U.G. Campus has organized an Audio Marketing Workshop for BBA (First Year) students on May 24 & 26, 2022.The Objective of this Workshop is to Educate students in the Area of Audio Marketing. This Workshop Provides the understanding of the ever evolving digital landscapes and examines the role of audio Digital marketing. Audio marketing helps brands to extend campaign messaging beyond the screen. Audio marketing includes a broad spectrum of content, including jingles, scores, and branded content. It also includes audio ads. Audio advertising can be an important part of content marketing, and by integrating ads into audio experiences such as ad-supported music streaming or podcasts, advertisers can help customers discover products and services that are relevant to them. So It will help the students of under Grad to explore New Dimensions of Digital Marketing. The resource Person for the workshop is Ms.Simram kohli –Media Consultant and Workshop Director, UNICEF ,India and Ex Show Host Radio City ,New Delhi ,Who with more than 18 years of experience delivering expertise in Audio Marketing . Students of BBA first year took part in the workshop with zeal and all 50 students from BBA First Year receive Participation Certificate