I.T.S UG Campus organizes a guest lecture on the topic ‘Gaining Consumer Insights Via Marketing Research’on April 10th, 2019 for BBA II Year Students(Batch 2017-2020). The resource person is Mr. Deepak Halan (Founder-DH Consultants).The main objectiveof the guest lecture is to providestudents the basic concepts of how Consumer behavior is studied through Marketing Research. To make students understand the relationship between sample size & error Rate, Types of sampling, qualitative & quantitative research etc. Students will also be able to learn Applications of Marketing Research from Real Projects and how to make a good questionnaire and analyze data.