Paper Publications

1. From Affection to Action: The Role of Brand Love in Facilitating Co-creation in Online Brand Communities: Journal of Creating Value (Scopus Indexed, Q2), Volume 11, Issue 1, 2025 DOI: https://doi.org/10.1177/239496432513375190
2. A Bibliometric Analysis of Brand Value Co-Creation and Consumer Engagement Journal: Journal of Creating Value ( Scopus Indexed, Q2), Volume 9, Issue 2, Pages 275 – 290, 2023 DOI: https://doi.org/10.1177/23949643231163076

Conferences

1. Presented paper titled “The Nexus of Brand Value Co-creation & Brand Evangelism: A Study on Sustainable Skincare Product” in the International conference organized by Amity University, Noida, 23rd -24th Jan, 2025 (Best Paper Award).
2. Presented a paper titled “The Link Between Brand Co-Creation And Brand Loyalty: A Serial Mediation Framework” at Management Education and Research Colloquium (MERC 2023), organized by INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR, 19th- 21st May 2023.
3. Presented a paper titled “The Relationship Between Brand Co-Creation and Brand Evangelism in Skincare Industry: A Mediation Analysis” in the 18th SIMSR GLOBAL MARKETING CONFERENCE held on 9th & 10th February 2023, KJ Somaiya Institute of Management.
4. Presented a paper titled “Brand co-creation and brand evangelism: the mediating role of brand love” in the International Conference ( SFME 2022) organized by IIT ROORKEE, 20th-22nd November 2022
5. Presented a paper titled “ Brand Commitment as a Mediator Between Brand Co-Creation and Brand Evangelism In Cosmetic Industry” in the National Multidisciplinary Conference organised by INSPIRA RESEARCH ASSOCIATION, 11th-12th November 2022, (Best Paper Presentation Award).
6. Presented a paper titled “ The Link Between Brand Co-Creation and Brand Love: The Mediating Role Of Brand Trust” in the International Conference on Advance Research in Management, Social Science and Humanities organized by Hansraj College on 30 October 2022
7. Presented a paper titled “ Mapping The Knowledge Structure of Research on Brand Value Co-Creation and Consumer Engagement: Citation and Co-Word Analysis” in the DigITS International Conference, organized by the School of Business, Woxen University, 29th-30th October 2022
8. Presented a paper titled “ Understanding Brand Value Co-Creation and Consumer Engagement research Trend From Past to the Future” in 5th International Conference (ICACCF 2022) at Amity College of Commerce and Finance, Amity University Uttar Pradesh, 7th-8th April 2022
9. Presented a paper titled “ Outcomes of Consumer Participation in Online Brand Community: A review Paper” in the 9th International Conference, organized by Jaipuria Institute of Management, Jaipur, 17th- 19th February 2022
10. Presented a paper titled “Understanding Brand Value co-creation and Consumer Engagement” in the Lumiere Research Symposium held on 17th November 2021at Great Lakes Institute of Management, Gurgaon ( Best Paper Award).

Faculty Development Programs/Workshops

1. Participated in 5-days faculty training & development program on “Artificial Intelligence for Academicians” organized by Sharda University, Agra from 30th May to 3rd June 2025.
2. Participated in one-day workshop on Digital Marketing on 29th March, 2024 at the Indian Institute of Technology , Delhi
3. Participated in one week faculty development program on National Education Policy-2020 from 28th august- 3rd September, 2023 organized by Teaching Learning Centre, Ramanujan College, University of Delhi
4. Participated in one week faculty development program on Research Method and Research Design from 6th March- 12th March, 2023 organized by Teaching Learning Centre, Ramanujan College, University of Delhi
5. Participated in the faculty development program on Quantitative and Qualitative Analysis using Python, Rstudio, Tableau and Text Mining from 31st October to 4th November, 2022 organized by Amity College of Commerce and Finance, Amity University, Noida
6. Participated in one week faculty development program on Quantitative Data Analysis from 17th October- 23rd October, 2022 organized by Teaching Learning Centre, Ramanujan College, University of Delhi
7. Participated in one week faculty development program on Academic Research Writing from 4th June- 10th June, 2022 organized by Teaching Learning Centre, Ramanujan College, University of Delhi
8. Participated in one week faculty development program on Research Methodology from 18th April- 24th April, 2022 organized by Rajdhani College in collaboration with Mahatma Hansraj Faculty Development Centre, Hansraj College, University of Delhi
9. Completed a Mendeley training course on 17th September, 2021
10. Participated in the workshop on Quantitative and Qualitative Methods from 6th September- 10th September, 2021, organized by Amity College of Commerce and Finance, Amity University, Noida
11. Completed four days online workshop on Structural Equation Modeling from 8th July- 11th July, 2021, organized by Virtual Center for Academic Research and Excellence
12. Participated in one week faculty development program on Data Analysis using SPSS from 25th May- 31st May, 2021 organized by Teaching Learning Centre, Ramanujan College, University of Delhi

Certification Course

1. 10-in-1 Generative AI & ChatGPT Social Media Marketing Issued by: Udemy Completion Date: July 07, 2025
2. Customer Understanding and Digital Marketing Channels Issued by: Unilever (through Coursera) Completion Date: November 12, 2024
3. Measurement and Analysis Issued by: Unilever (through Coursera) Completion Date: November 22, 2024