Dr. Anubha Srivastava
Designation :
Assistant Professor
Email Id: anubhasrivastava@its.edu.in
Experience :
11 Years
Marketing, Law
Subjects Taught: International Trade, Marketing Management, Consumer Behaviour, Advertising Management, Sales Management, Business Communication, Marketing Research, Research Methodology
Ph.D ( Management), MBA( International Business), B.Sc.
Research & Publication
- Presented and published Paper on How to Manage Noise Pollution: Management Concepts in National Symposium on Acoustic, Paper ID -A-131 in November 2011.
- Presented and Published Paper on Acceptance of Internet Banking: An Indian Scenario in Souvenir for publication at SHAITS, Nani Agriculture Institute Allahabad in April 2017.
- Paper Published on E-Banking, Service Quality, and Customer Satisfaction in Selected Banks at Jhansi Region in International Journal of Management (IJRAR), Paper ID IJRAR_192199, Volume 5, Issue 4, Page No 713-717, ISSN -2348-1269 in October 2018.
- Published Paper on GST and Demonetization- Is Boon and Bane for Indian Economy in Cambridge Publishing House, England on January 2019.
FDP's / Workshops Attended
- Attended one-week workshop on Research Methodology sponsored by Indian Council of Social Research, New Delhi, organized by Institute of Tourism and Hotel Management; Institute of Economics and Finance, Bundelkhand University, Jhansi on March 08-17, 2016.
- Attended Two-Day FDP on Making Management Education Effective Through Case Study Methodology organized by AKGIM, Ghaziabad on February 17-18, 2017.
- Attended FDP on GST organized by ITS College Ghaziabad in association with ICA Edu Skills Pvt. Ltd. On September 26th, 2017.
- Attended FDP on Unleashing the Excellence in Marketing Teaching organized by Fortune Institute of International Business, New Delhi on May 5th, 2018.
- Awarded with Certificate on E-Business by NPTEL Online Certification associated with IIT, Kharagpur in July-October, 2018.
- Attended Two Days FDP on Case Writing & Development organised ITS, Ghaziabad on January 4th & 5th, 2019.
