Mr. Udit Jain -Presales and Marketing leader – Mother son Group, IIT Kanpur Alumnus.was the resource person .This lecture has exposed students to Practical experience as Marketing, has to be omnipresent. It is all about multi: multi-channel, multi-media, and even multi-faceted. Marketing can no longer be everything to everyone. A clear focus on the human personas to target is a must. Also, students learn about Cutting through the clutter will mean being innovative and bold in the market. Mr. Udit Jain stressed upon a B2B scenario. He told students how companies use Mobile Web application for its smoother and efficient operations and also how major retail players are enjoying the advantage of Mobile marketing today. He concluded with Mobile Marketing in reference to Business to Customers and Mobile Marketing scope in the near future covering important points such as Marketing Strategy, Consumer Behavior, Customer Loyalty and Increased performance with increase in sales numbers. Overall the session was very interactive wherein students gained a lot of information and learned about the scope to be explored in marketing when it comes to the retail and other industries.